I started editing about 18 years ago on an Avid and have pretty much stuck to the workflow of those old tools, even now in Final Cut Pro I have my keyboard mapped to the old Avid commands. Yes, I have evolved in my personal style, efficiency and dialed in the most important aspects of editing (which is storytelling, timing and pacing – not “cool filter effects”) but I’ve recently felt my old-age in editing and that I need to get acquainted with the new tools that have been coming out.
Once the GoPro 3 Black Edition was released I immediately began shooting everything in it’s 2K setting. This gave me the opportunity to have nice screen grabs for the internets as well as having a bit of room to zoom and crop the framing when editing in 1080 HD. Until recently I would keep the zooms static, but I wanted to play around and see what I could create animating the zooms and positioning.
These two ambitions made for a fun personal project and have helped get me out of my stale corporate-blah editing rut. Yes, I still need to edit the corporate-blah to pay the bills, but I am once again having fun and am motivated to create cool shit when I have the free time.
This is my first video edited completely in Adobe Premiere and using Adobe SpeedGrade for the color grading. The camera moves and blurs are all animated in post, I know it isn’t ideal, but you can’t argue with the quality of footage being captured from a camera with such a small form-factor. There are a few harsh moves that I should have spent more time smoothing out but it was limited for this personal project and overall I am happy with the edit and the workflow using Premiere. My two favorite things about Premiere were how well it handled the 2K GoPro footage without the need of converting to ProRes and its Title tool that blows away FCP 7’s. It’s always best to shoot at a high frame rate when wanting smooth slow motion, but when you can’t, Twixtor will do the job decently. I like the more cinematic look I was able to achieve using these new tools and I think it is a nice effect to use sparingly in our future video edits.
Freitag makes radical adaptive reuse products to put stuff in, so it’s equally fitting that their storefront in Zurich is an adaptive reuse of shipping containers. I love shipping container construction, and this is the tallest and most unique building of it’s type (thanks to the truckspotting deck). Their product line could be considered a fine piece of artwork – with a store that creates the perfect frame.